Friday, February 23, 2018

Rosé Sales are in the Pink

                                           Rosé, once a step-child, has now gone mainstream

Ten years ago I began a mission of what I termed as “reverse snobbism.”  My  challenge was to change the perception of Rosé wine from an unsophisticated white Zin to a beverage that even a bon vivant would appreciate.   I received some concerned stares when I began several dinner parties with a dry French Rosé, especially from those who had not traveled to the south of France.  I am happy to say that I no longer get those looks.   Everyone now has jumped on the Rosé bandwagon, including a vodka producer who just released a Rosé vodka. 

Rosé has become the new hipster drink.  Angelina Jolie & Brad Pitt's purchase a few years ago of one of France's star producers of Rosé certainly didn't hurt promotion of the pink.  Last year sales of Rosé in the US escalated 50% ringing in at nearly $250 million.   But, there may be a lot more room for continued growth.  While many Americans still view Rosé primarily for summer-time drinking, Rosé is drunk year around in countries like France.  In fact, the French actually drink more Rosé than white wine.  In Provence, where most of the country’s Rosé is made, 90% of the total production of red grapes is used to make Rosé.  That leaves a lot of room in the US for continued rise of the pink.


With the growing US thirst for dry Rosé, it’s no wonder that French exports to the US have risen dramatically.  Rosé from Provence increased ten-fold between 2010 - 2016, and it’s expected that the stats from 2017 sales will confirm in another blockbuster year for the Rosé.   But, all pink wine seems to be on the rise.  Champagne makers in France are even reporting a sharp increase in sales of their Rosé Champagne.   Seems like everyone is on to a pink trend.  

Rosé is finally here...and it's here to stay.  Feeling in the pink mood?  Here are a few of my faves:   
  • J. L. Quinson Cotes de Provence at Trader Joe's:  hands-down best quality/price Rosé for $7 (note:  TJ's has a couple of Rosés by this producer.  Be sure to get the Cotes de Provence AOC)  
  • La Crema Rosé:   complex & a great buy for $20
  • Ployez Jacquemart  Brut Rosé Champagne:  can’t think of a better real-deal bubbly for $50


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